In this episode, social selling expert Daniel Disney shares his top 8 social selling trends for 2024. He provides tips for sales professionals to help them maximize opportunities on LinkedIn as it continues to grow in popularity and noise.
Key Discussion Points:
- The importance of crafting an engaging "hook" in the first 2-3 lines of LinkedIn posts to capture attention (00:00:47)
- Creating micro-communities through smaller niche groups and conversations (00:03:13)
- Overcoming common sales objections proactively through your content (00:05:00)
- Leveraging the new LinkedIn Profile Button premium feature to drive traffic (00:06:32)
- Focusing on providing value and personalization in your content and outreach (00:07:59)