In this episode of the Social Selling Podcast, host Daniel Disney shares the top secrets of LinkedIn Sales Navigator to help listeners unlock more success from this powerful social selling tool. Listeners can expect to learn key features and functionalities of Sales Navigator that most users overlook or underutilize.
Main Discussion Points:
- Powerful prospect insights - Sales Navigator surfaces helpful intel on prospects such as new hires, anniversaries, content sharing activity, etc. This allows sellers to better prioritize and personalize outreach/
- Smart Links - Trackable links for collateral that provide visibility into content consumption like time spent on pages. This enables better follow up conversations.
- InMails - Typically have low response rates but can be very effective if highly personalized with valuable, non-salesy information tailored specifically to the recipient.
- Lists - Allow saving target account and contact searches which improves efficiency over manual searching every day.
- Account IQ - AI-powered suggestions and insights coming soon to Sales Navigator to recommend high-impact account-based strategies.