In this episode of the Social Selling Podcast, host Daniel, the Social Selling King, focuses on how to optimize your LinkedIn profile to generate more leads. He covers the key areas like banner images, headlines, profile buttons, and profile summaries.
Key Discussion Points:
- Optimize your LinkedIn banner with your logo, product image, or description of what you do to attract the right prospects (00:01:49)
- Use your LinkedIn headline to include keywords reinforcing what you do to inform visitors (00:04:13)
- Add a customizable profile button to drive traffic to your site or services (Premium accounts only) (00:05:28)
- Focus your LinkedIn summary on your ideal customer, the problems you solve, and how you can help them (00:07:39)