In this episode of the Social Selling Podcast, host Daniel Disney tackles the common question of when is the best time to post on LinkedIn. He explains how the best times to post have evolved over the years as LinkedIn usage has changed. The focus is no longer on finding an optimal posting time, but rather on creating valuable content that resonates whenever it's shared.
Key Discussion Points:
- In the past, there were clear best times to post during regular business hours of Monday-Friday 9-5pm when LinkedIn usage was primarily desktop-based. This has changed as LinkedIn is now used constantly across devices.
- Good content performs well at any time as long as you have built awareness and a quality network. Bad content will underperform regardless of when it's posted.
- When locally focused, Monday-Friday 8-9am, 11:30am-1:30pm, and 4-6pm tend to see small spikes in engagement around typical work routines. But usage continues evenings and weekends too.
- The focus should be on developing inspired, passionate content vs. trying to determine optimal posting times. Share when ideas feel fresh and you are excited to post.
- Capture ideas to post later when you already have recent content actively posting. You can now schedule future posts natively in LinkedIn.