S3 E30 - Using Comments, Content, and Offline Relationship Building to Grow Your LinkedIn Presence with Mason Cosby

In this episode, host Daniel Disney dives deep into the world of social selling on LinkedIn with Mason Cosby,  Founder of Scrappy ABM. They share real insights and strategies that are working successfully for generating revenue through LinkedIn.

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Best Moments:

(03:01) Mason shares how he got started on LinkedIn by connecting with his target accounts and engaging with their content

(06:11) He emphasizes the importance of adding value through comments and building relationships

(11:41) Mason's strategy is to be helpful and present, so when prospects have a problem, they naturally reach out to him

(13:11) He recommends creating interesting conversations online and taking them "offline" to build deeper connections

(14:11) Mason shares how he ran a marketing careers podcast to establish himself as a valuable resource for his target accounts

(17:03) He spends about 30 minutes a day commenting on 15-20 people's content, focusing on prospects, pipeline opportunities, and customers

(19:02) Consistency is key, and Mason acknowledges the challenges of maintaining it through job transitions

(24:14) He advises treating social selling as a side hustle initially, as it may take 6-9 months to see results

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Guest Bio:

Mason Cosby is a successful social seller who has generated over $3 million in revenue in 3 years exclusively through LinkedIn. Despite not having viral content or a massive following, his strategic approach of building relationships and providing value has proven to be highly effective.

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I've read the guide and it has some incredible ideas that aren't mainstream sales tactics and strategies (for now). Guided Selling is the future, and this guide will take you from AI-aware to AI-enabled. To download this free guide, visit www.sugarcrm.com/socialsellingpodcast.