S3 E34 - The Power of Memes and Humor in Social Selling with Will Aitken

In this episode, host Daniel Disney is joined by fellow creator and sales meme extraordinaire, Will Aitken. They dive deep into the power of humor and memes as part of an overall social selling strategy, discuss the importance of creating diverse content, and share tips for building confidence in video creation.

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Best Moments:

(02:15) The importance of having a sense of humor in sales and understanding customer pain points

(03:37) Exploring the strategy of using varied content types, including memes, skits, educational pieces, and more

(05:33) Will's journey into video content creation, starting with phone-recorded videos and progressing to studio equipment

(07:54) Tips for building confidence and overcoming fear when creating video content

(10:22) The power of commenting on others' content as a way to hone your voice and perspective

(12:09) Balancing personal and professional content, showing your human side while maintaining credibility

(14:17) Daniel's approach to consistently creating content without burnout by treating it as a hobby initially

(16:07) Advice for those hesitant to create video content, emphasizing practice and learning from others

(19:43) The importance of enjoying the content creation process rather than forcing it for external rewards

(22:01) Discussion around Daniel's recent experiment inviting people to cold call him and the creative approaches some took

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Guest Bio:

Will Aitken is a fellow sales meme creator, content creator, and social seller. Known for his consistent and engaging presence on LinkedIn, Will has proven to be one of the best at creating relatable and humorous meme content for the sales community.

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