S3 E48 - Building in Public: How Vin Matano Turned His Sales Career into a B2B Influence Powerhouse

In this episode of The Social Selling Podcast, host Daniel Disney interviews Vin Matano, a successful B2B influencer who recently launched his own business. They discuss the journey of becoming a B2B influencer, building a personal brand, and the future of B2B influencer marketing.

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Best Moments:

(00:58) Vin's journey from sales to influencer to entrepreneur

(03:27) The power of building in public and accountability

(05:53) Lessons learned in building a community on LinkedIn

(10:06) The rise of B2B influencer marketing

(16:11) How to become a B2B influencer

(21:26) Tips for starting to build a personal brand on LinkedIn

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Guest Bio: Vin Matano is a successful B2B influencer who has transitioned from a sales career to launching his own business. He has built a strong personal brand by sharing content about his professional journey, particularly in sales and tech sales. Vin is now focusing on B2B influencer marketing and building his business in public, sharing his experiences and insights along the way.

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