S3 E63 - How Marketers Can Support Sales On LinkedIn

In this episode of The Social Selling Podcast, host Daniel Disney explores how marketers can collaborate with sales teams to enhance social selling results, especially on LinkedIn. He highlights strategies for bridging the gap between marketing and sales through effective social selling approaches.

Best Moments:

(00:57) Introduction to the topic of marketing and sales collaboration for social selling
(01:33) LinkedIn as a bridge between marketing and sales
(02:35) Ways marketers can help sales teams leverage LinkedIn
(03:04) Content creation training for salespeople
(04:11) The importance of marketers being skilled in LinkedIn content creation
(05:14) Copywriting skills and their application to social selling
(06:16) Unlocking creativity in salespeople
(07:21) Conversion messaging techniques for LinkedIn profiles and content
(08:42) Encouraging marketing departments to upskill in LinkedIn if necessary
(09:38) The benefits of sales and marketing collaboration through social selling